Norbert Wiener
The father of modern cybernetics, Norbert Wiener, whose work on the study of feedback helped popularise the idea of the information loop, and hence that most fashionable of notions of being 'in the loop', believed, in the way that only a scientist truly can, in the improvement of the species. This story, as told in James Harkin's compelling book Cyburbia, needs to be read. We would adjust and adapt in response to a continuing stream of information Wiener suggested, improve our direction, evade capture or destruction, move ever onwards with an improved sense of momentum and purpose.
However, in our age of global information witness, when we are all looking at, commenting upon and sharing the same information, the space for the radical, the surprise that refashions a conception of where we are going, unsettles our conviction as to why we are going there and challenges our assumptions as to what we will find if ever we are to arrive at our destination, is shrinking. Perhaps it is now only to be found offline.
According to the OED 'cybernetics' comes from the Greek word kubernetes meaning 'steersman,' 'helmsman' or 'pilot'. The internet, in its current form, encourages us to pilot ourselves in the same direction, towards one another, in a carnival of communality. In the glorious rush of digital feedback, the automatic input and output, who is keeping a look out to check that we are not steering ourselves into an abyss? '
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